Nike, Inc. is a leading American multinational corporation, founded on January 25, 1964, by Bill Bowerman and Phil Knight. Initially named Blue Ribbon Sports, it became Nike, Inc. in 1971, drawing inspiration from the Greek goddess of victory. The company’s iconic “Swoosh” logo, designed by Carolyn Davidson, symbolizes speed and movement, while its famous slogan, “Just Do It,” introduced in 1988, embodies determination and empowerment. Nike offers a wide range of products, including athletic footwear, sportswear, and equipment, catering to various sports such as running, basketball, soccer, and more. Known for its innovative technologies like Nike Air, Flyknit, and Dri-FIT, Nike continually pushes the boundaries of sports performance. With a strong global presence, Nike is not only a leader in the sports industry but also a cultural icon, influencing fashion and lifestyle trends. The company is committed to sustainability, focusing on reducing its environmental impact through initiatives like using recycled materials and minimizing waste. Nike’s influence extends beyond sports, as it plays a significant role in popular culture, supported by high-profile endorsements and collaborations.
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